SUBSTANCE @ THE SUMMIT (a special one-time engagement)

So we're in a state of transition right now. Due to forces beyond our control, we had no choice but to relocate to another venue. Lucky for us, we were able to lock down THE SUMMIT just in time for this month. January marks our first event in San Francisco, and we couldn't be anymore excited!

2012 has been a tumultuous year thus far. With THE SUMMIT closing at the end of the month, and SUBSTANCE in the process of relocating, 2012 looks to be a year of significant change. Some people think that change is harmful & detrimental, but we see it as an opportunity to progress, evolve, and flourish.

We'd like to give massive shouts to the folks at THE SUMMIT for all they've achieved for the past year and a half. Although it's sad to see them go, they're already planning their next move and so are we.

What does the future hold for SUBSTANCE you may ask? Join our Facebook group to stay on top of things: http://www.facebook.com/groups/whatissubstance/

-Substance Crew

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The Summit
http://www.thesummit-sf.com/

780 Valencia
San Francisco, CA
1030pm - Last call
21+/No Cover

Selectors:

BLUZ
THATGIRL
NERSTYLIST

Hosted by:

DANDIGGITY

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WHAT IS THE SUMMIT?
http://www.thesummit-sf.com/

The Summit presents an artisan approach to modern café culture; featuring Blue Bottle Coffee, offering craft beers and local wines, and serving conceptually creative cuisine – democratically priced. As a gathering place for like-minds, The Summit also functions as an art space called Peek Gallery, celebrating the connoisseur as curator and craft as art.

Inspired by Ray Oldenburg’s “Third Space” concept which states that society needs a place away from home (First Space) and work (Second Space). Third Spaces are “Anchors of Community Life and facilitate and foster broader, more creative interaction.” Societies across the world have third spaces that manifest themselves as coffee houses, pubs, plazas, etc. The Summit is the ultimate Third Space.

Located in the unique I/O Ventures incubation space, The Summit is home to 40+ telecommuters and numerous startups, which receive mentorship and funding from leaders in the tech industry. I/O Ventures is backed by the founders of seminal tech companies: MySpace, BitTorrent, etc. The Summit is their public living room.

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WHAT IS SUBSTANCE?
http://whatissubstance.com/

SUBSTANCE is a monthly musical event formerly held every second Friday in San Mateo at an intimate venue otherwise known as Attic.

Its main goals are:

1. To bring like-minded music lovers together.

2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.

3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, uk funky/garage, world rhythms, and other progressive styles).

4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

SUBSTANCE believes in:

Musicianship
Unrecognized Talent
Hard-Earned Digging
Skillful Selecting
Solid Fundamentals
Cutting-Edge Quality
Intelligent Composition
Independent Thinking
Paying Dues
Humility
Versatility
Staying Informed
Being Yourself.

Our rotating residents are:

NERSTYLIST
BLUZ
THATGIRL
SEXY RYAN

SUBSTANCE w/special guests MEL & MARKY

With the year coming to an end we thought it would be appropriate to go out in spectacular fashion, so instead of inviting one guest we've decided to go with an unprecedented two guests! It's just something we're not accustomed to, as we normally have at least 2 of our residents hold things down. However, with the resume's these guys have we're not worried one bit.

This month we've got MEL and MARKY (aka, the Enriquez Brothers?) as well as the unmistakeable SEXY RYAN running things for us. Yes it's true that Mel and Marky are actually brothers, however it's not very often that you get to see them on the same bill.

With their deejay careers spanning 2 separate paths, it's baffling to think that they're brothas from the same motha. Despite the difference in styles, each brother brings a wealth of experience and creativity when it comes to party-rockin. If you're wondering how things will pan out dance-floor wise, you know we've already got that part covered.

Now before we bid farewell for the year, we'd like to give some special birthday shoutouts to our dear friends RJAY YAMAT, RYAN CABALBAG, as well as our guest deejay MEL ENRIQUEZ. We'd like to thank them (as well as everyone else who's attended a SUBSTANCE event) for continuing to support our movement and we look forward to what 2012 has to offer.

Cheers,

-Substance Crew

—-

Attic
http://www.atticrestaurant.com/

234 South B Street
San Mateo, CA
1030pm - Last call
21+/No Cover

Featured Selectors:

MARKY (Massive Selector)
MEL (Mixtape Marketing)
SEXY RYAN (Substance Crew)

Hosted by:

DANDIGGITY

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WHO IS MARKY?
http://massiveselector.com/

Marky Enriquez aka Proof is one of the West Coast's elite, throwing game-changing events with Massive Selector; a San Francisco-based collective of artists, DJ's, and entrepreneurs known for bringing parties such as Wonder-Full: A Tribute to the Wonders of Stevie and Soul Slam: Prince & Michael Jackson from New York to the West Coast; and spinning from coast-to-coast with the hottest selections. Heavily influenced by soul, disco, hip-hop, and house, Proof’s sound definitely caters to the dancefloor. His mix CD’s, known for their global flavor and crossing genres seamlessly, have created quite a buzz with music lovers. As a DJ, Proof has played alongside internationally known artists such as ?uestlove, DJ Jazzy Jeff, Gilles Peterson, DJ Spinna, Bobbito Garcia, Peanut Butter Wolf, Dam-Funk, Prefuse 73, Flying Lotus and countless others. As a Gallery Director, he has helped make The Summit - a tech incubator, cafe and art gallery space, one of San Francisco’s most exciting new venues to open in 2010.

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WHO IS MEL?
http://mixtapemarketing.com/

This Bay Area veteran DJ adds excitement to a night: great crowd control, animated on the mic and giving good energy to the folks. You can catch him rockin' the dance floor at the coveted Skylark in SF for Mixtape Wednesdays, taking the wheels of steels to another level that is only unique to his style. The ladies love him and the dudes applause him with his versatile sets, ranging anywhere from hip hop, dance floor classics and new hits that are sure to rock the crowd. Guaranteeing an experience like no other, DJ Mel will provide the essentials for a night filled with musical fusion and pure party entertainment.

---

WHAT IS SUBSTANCE?
http://whatissubstance.com/

SUBSTANCE is a monthly musical event held every second Friday in San Mateo at an intimate venue otherwise known as Attic.

Its main goals are:

1. To bring like-minded music lovers together.

2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.

3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, world rhythms, and other progressive styles).

4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

SUBSTANCE believes in:

Musicianship
Unrecognized Talent
Hard-Earned Digging
Skillful Selecting
Solid Fundamentals
Cutting-Edge Quality
Intelligent Composition
Independent Thinking
Paying Dues
Humility
Versatility
Staying Informed
Being Yourself.

Our rotating residents are:

NERSTYLIST
BLUZ
THATGIRL
SEXY RYAN

SUBSTANCE w/special guest WONWAY

Our next installment of SUBSTANCE falls on a unique date: 11.11.11. We're not sure what the ancient Mayans, Egyptians, or Babylonians would make of this phenomenon, but we do know that heat will be dropped.

This month we've got one of the most exciting selectors in the bay, otherwise known as WONWAY. His monthly event, MAKOSSA, has spanned 3 different cities including San Francisco, Oakland, and most recently New York and features nothing but the finest in afrolatin heat.

When he's not busy doin it up with his other crews like the LATIN SOUL BROTHERS, DISTORTION2STATIC, or mixin it up on THINKBEAT RADIO, he's making classic mixtapes. We suggest you Google Makossa Classics Volumes 1 & 2, and you'll see what we're talking about.

On a final note, don't forget to buy some lottery tickets! Could be your lucky night..

-Substance Crew

---

Attic
http://www.atticrestaurant.com/

234 South B Street
San Mateo, CA
1030pm - Last call
21+/No Cover

Selectors:

BLUZ
SEXY RYAN

Hosted by:

DANDIGGITY

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WHO IS WONWAY?

Wonway is a creative hiphop doitall: MC Freestyle Champion, DJ, radio host of ThinkBeat Radio (All Day Play and KPFA) and co-architect of the legendary San Francisco Wednesday Night Sessions with The Park. In his short time returning to being a full time DJ, he has already played with Afrika Bambaataa, Tony Touch, Bobbito, Garth Trinidad, Neil Armstrong, and Quantic just to name a few.

His afrolatin hiphop jump, Makossa has grown in popularity to spawn the incredible monthlies in SF, Makossa West, and most recently New York, with the Makossa BK Cookout. His style is soulful party hiphop fused with Latin, Afrobeat and the occasional slap. His “Makossa Classics" mix series is crack for dancing fiends and a must have for music heads, receiving accolades from people such as Erykah Badu and feautured on numerous influential websites including Okayplayer and Remezcla.

---

WHAT IS SUBSTANCE?
http://whatissubstance.com/

SUBSTANCE is a monthly musical event held every second Friday in San Mateo at an intimate venue otherwise known as Attic.

Its main goals are:

1. To bring like-minded music lovers together.

2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.

3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, world rhythms, and other progressive styles).

4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

SUBSTANCE believes in:

Musicianship
Unrecognized Talent
Hard-Earned Digging
Skillful Selecting
Solid Fundamentals
Cutting-Edge Quality
Intelligent Composition
Independent Thinking
Paying Dues
Humility
Versatility
Staying Informed
Being Yourself.

Our rotating residents are:

NERSTYLIST
BLUZ
THATGIRL
SEXY RYAN

You've heard the name. You probably know him by face. And if you're fortunate enough to have met the man, then you know that we're talking about the one and only DANDIGGITY.

As one of the hardest working hustlers in the biz (we hear he's a member of at least 4 other crews), he's continued to inspire, influence, and impact our lives on a daily basis. An ambassador of music, fashion, and the arts, he's left a lasting imprint in everything he's been involved in. Despite all of his successes, he's always remained humble and that's why we love him so much.

It's unfathomable to imagine what our world would be like without him. He's the soul of San Jose. The Mayor.

Join us as we celebrate 30 years of life with one of SJ's finest.

-Substance Crew

---

Attic
http://www.atticrestaurant.com/

234 South B Street
San Mateo, CA
1030pm - Last call
21+/No Cover

Selectors:

BLUZ
THATGIRL
NERSTYLIST

Hosted by:

SEXY RYAN

---

WHAT IS SUBSTANCE?
http://whatissubstance.com/

SUBSTANCE is a monthly musical event held every second Friday in San Mateo at an intimate venue otherwise known as Attic.

Its main goals are:

1. To bring like-minded music lovers together.

2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.

3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, world rhythms, and other progressive styles).

4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

SUBSTANCE believes in:

Musicianship
Unrecognized Talent
Hard-Earned Digging
Skillful Selecting
Solid Fundamentals
Cutting-Edge Quality
Intelligent Composition
Independent Thinking
Paying Dues
Humility
Versatility
Staying Informed
Being Yourself.

Our rotating residents are:

NERSTYLIST
BLUZ
THATGIRL
SEXY RYAN

THE WHOOLIGAN joins us this month.

We normally have 5 weeks between SUBSTANCE events, but this month it returns after 4. We enjoy these uncommon occurrences like we enjoy playing uncommon music during our sets. Although we have 1 week less to prepare, we couldn't be any more ready to wreck shop.

This month, we have THE WHOOLIGAN blessing our decks alongside rotating residents THATGIRL and SEXY RYAN. As true music lovers we know what a WMC caliber deejay sounds like, and WHOOLIGAN certainly fits the bill. His repertoire of music fits our tastes like a glove, and we couldn't find a more appropriate guest.

On a final note, it's a shame that summer's ending but it's been a great one. Let's ride it til the end..

See you soon.

-Substance Crew

---

Attic
http://www.atticrestaurant.com/

234 South B Street
San Mateo, CA
10pm - Last call
21+/No Cover

With Special Guest:

THE WHOOLIGAN

Featured Selectors:

THATGIRL
SEXY RYAN

Hosted by:

DANDIGGITY

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WHO IS THE WHOOLIGAN?

Futuristicsoulsexyghettotechtronicboombap is the only way to describe the beguiling musical potions of Julio 'The Whooligan' Galvez. He is a musical chemist; concocting beats as a producer and experimenting with their reactive characteristics as a DJ. His laboratory varies; one day he is locked away in the studio composing musical Monets; the next, he's likely to be found spinning and collaborating with the world's hottest artists, garnering media honors and leaving everyone salivating for the next gig.

What began as a pastime, listening to and learning salsa music from his parents, in his hometown in California's East Bay, turned into a fascination. Like all great artists, that fascination soon morphed into a passion; and that passion was honed into a skill. Today, The Whooligan is an intricate part of the Bay Area's music scene and the undeniable flair for his craft along with an impressive work ethic have quickly gained him fans and respect beyond his native soil, as demonstrated by his #4 ranking in Music Culture Today Magazines Top 10 Favorite DJ Sets from the 2009 Winter Music Conference in Miami, FL. The Whooligan again represented the Bay Area, as well as Om Records, during WMC 2010 & 2011 with DJ sets and parties alongside artists Mark Farina, Pete Kruder, Dirty Vegas, Colette, Jazzanova, Daz I Kue, Jazzy Jeff, J. Rocc, DJ Scratch and many more.

National tours sponsored by industry powerhouses such as MTV, Myspace, Island Def Jam and Sony, and performing with artists such as Bugz In The Attic, Vikter Duplaix, Kid Sister, Lupe Fiasco, and Diplo, to name a few, have secured The Whooligan's standing as one of the most hard-working and respected selectors on the West Coast. He sets the tone for every party he spins, with a refreshingly new and old school style, so to witness The Whooligan is to be invited into his world for a musical journey that simultaneously entertains and enlightens, indulging the senses and issuing only one command: dance. Whether on the turntables at the flyest clubs, events or national music conferences, or in his production element generating smooth, sample-laden beats, The Whooligan puts the same amount of verve and finesse into his craft and executes the roles of both DJ and Producer with flawless expertise. The beats and scratches in his sets are methodically engineered to keep crowds moving like the pistons of a well-oiled engine.

To date, The Whooligan has appeared as a DJ or producer on many projects, recently: 40Love "Dreams Don't Sleep", Keelay and Zaire Ridin' High (MYX Label), Jesse Boykins III The Beauty Created (Nomadic Music) and Mark Farina's chart-topper: Mushroom Jazz, Vol. 6 (OM Records), in addition to his own recent mixtapes: Live WMC2010 & 2011, Deep Empyrean, Talk To Me, The Star Gazers and Up Up and Away: The Spacetrumentals. The Whooligan is a proud member of San Francisco based Electronic Soul group, 40Love and the OM Records family.


http://youtube.com/thewhooliganmusic
http://soundcloud.com/thewhooligan
http://mixcrate.com/thewhooligan
http://twitter.com/thewhooligan
http://brimlow.tumblr.com/


| souldiscohiphopfunkylatinafrohousebrokenbeatjazz |

For free mixes please visit: http://mixcrate.com/thewhooligan | For free remixes, edits and mash-ups please visit: http://soundcloud.com/thewhooligan

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WHAT IS SUBSTANCE?
http://whatissubstance.com/

SUBSTANCE is a monthly musical event held every second Friday in San Mateo at an intimate venue otherwise known as Attic. Its main goals are:

1. To bring like-minded music lovers together.
2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.
3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, world rhythms, and other progressive styles).
4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

Substance is: Unrecognized talent/ability, classically-trained musicians, improvisational skills, experienced/knowledgeable DJ’s, intelligent composition, paying dues, humility, versatility, exquisite taste, undeniable quality.

You don't want to miss this one.

We've wanted him for a long time, and we finally have him. This month we're featuring the one and only FREDDIE JOACHIM. We're sure most of you already know who he is and what he's capable of. If you've never heard of him, he can be described simply as a producer with an unmistakable sound and extraordinary talent.

We're also huge fans of his label MELLOW ORANGE (melloworange.com), whose releases show us that good hip-hop still exists.

And speaking of labels, we also have FEEL MY GROOVES as our featured vendor this month. If you're into vinyl collecting for reasonable prices, then you're in for a treat.

Substance isn't just about uptempo grooves. We like to explore the full spectrum of music regardless of genre or bpm. As long as it's innovative, ground-breaking, futuristic, and genuine, we're feeling it.

Please file under Nujabes, DJ Mitsu, Gagle, Grooveman Spot, Mushroom Jazz, and other similar things.

See you soon..

-Substance Crew

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Attic
http://www.atticrestaurant​.com/

234 South B Street
San Mateo, CA
1030pm - Last call
21+/No Cover

Featured Selectors:

BLUZ
SEXY RYAN

Hosted by:

DANDIGGITY

Featured Vendor:

FEEL MY GROOVES

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WHO IS FREDDIE JOACHIM?
http://www.freddiejoachim.​com/

Always an avid listener and collector of hip hop, jazz, and soul music, Freddie finally began djing in ’96, which slowly progressed into recording and production, and musicianship. Since then, he has continued to produce for many artists, as well as license music with many international companies.

Freddie released his first full-length, In With Time, in the Spring of 2008, exclusive to Japan label, Subcontact. The album featured such artists as, Aloe Blacc (Stones Throw), Blu, Othello, Profile (Sound Providers), Choice37, Surreal, Paten Locke, and more. (In With Time is available on CDBaby, Amazon, Tower Records Japan, HMV Japan, and more)

In 2009, Freddie, along with good friend, Question, released their instrumental album, Study Guide, with Japan’s renowned DJ Tonk on his label Milkdipper. (Study Guide is available on iTunes, Amazon, CDBaby, and more // 10″ vinyl EP is available at Access Hip Hop, HHV, Fresh Crate, Amoeba SF, and more)

In Summer of 2010, Freddie continued his instrumental album series with the release of Midway. The album was the first featured artist’s album on the San Francisco based label, Mellow Orange. (Midway is available on iTunes, Amazon, Mellow Orange Store, and more stores // 2xCD is available at Mellow Orange Store, Access Hip Hop, HHV, Fresh Crate, Amoeba SF, and more)

Freddie, along with friend, Yusai, now run the San Francisco based label, Mellow Orange, which has releases in North America, Japan, Korea, and Europe.

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WHAT IS FEEL MY GROOVES?
http://www.feelmygrooves.c​om/

OUR CUSTOMERS

DJs, producers, record collectors, but usually not audiophiles. Their records do not have to be in pristine or totally mint condition. However, if they are; of course, that’s a plus. The records just have to look nice and play well.

Our customers know what they want, but don’t want to pay top dollar for it.

WHAT YOU CAN EXPECT

90% of our records are in near mint to very good condition. We inspect and research every record before it goes up on our website. Our prices are usually a $2 – $10 below online marketplace value.

If condition is a deciding factor on a particular record you’d like to buy, send us an email and we’ll be happy to answer back within 1-2 business days to let you know an accurate description of the shape it is in.

HOW IT STARTED

Feel My Grooves started out as an artist management company in the late ’90s. Eventually that died out and I moved on to the marketing & advertising world.

Fast forward to 2004…At the time I was an avid craigslist seller. I sold EVERYTHING on craigslist. Including some records I was looking to part with. People kept asking for more so I quickly put together a completely hand-coded HTML page and called it, Feel My Grooves Vinyl. You’d have to send an email to place an order, I’d reply with the records that were available and the shipping costs, then payment was arranged by paypal. The first customer was from Finland. It was a wrap…I went digging at stores and in people’s homes frequently and kept the site up and running for about 2 years. Afterwards, I moved onto being a private dealer, selling at shows or out of my home.

Finally, the site is back up, new and improved with a shopping cart (coming very soon!) and everything! You’re still welcome to email me for questions before buying. The shopping cart is just there for people who want to skip the extra step.

Special thanks to sites like the-breaks.com, gemm, discogs and ebay for being my reference points throughout my years of diggin’.

-Geraldine*

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WHAT IS SUBSTANCE?
http://whatissubstance.com​/

SUBSTANCE is a monthly event held every second Friday in San Mateo at an intimate venue otherwise known as Attic. Its main goals are:

1. To bring like-minded music lovers together.
2. To represent for music/musicians/deejays of the highest caliber who often get overlooked.
3. To introduce people to the beauty and brilliance of underground music (we tend to gravitate towards soul, jazz, funk, house, broken-beat, boogie, world rhythms, and other progressive styles).
4. To attract people to come to our event strictly because of what we play. Selection is what we intend to build our reputation on.

We feel that most music in the public eye is all flash, gimmicks, but lacking SUBSTANCE. We want to fill that void.

Substance is: Unrecognized talent/ability, classically-trained musicians, improvisational skills, experienced/knowledgeable DJ’s, intelligent composition, paying dues, humility, versatility, exquisite taste, undeniable quality.

We've got your summer covered.

We've got your summer covered as this month we're showcasing our resident deejays. If you came out to last month's event, you were fortunate enough to witness some amazing sets by DJ's BLUZ and THATGIRL. We even had OPTIMUS PRYME come thru to provide some live music to woo the crowd. They may make a return appearance soon..

This time, we'll be focusing on the deejays and the art of selection. What is the art of selection you may ask? Come by the Attic on July 8th and we'll show you.

See you soon..

-Substance Crew

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Attic
http://www.atticrestaurant.com/

234 South B Street
San Mateo, CA
10pm - Last call
21+/No Cover

Residents:

NERSTYLIST
BLUZ
THATGIRL

Hosted by:

DANDIGGITY

Featured Vendor:

MIXERFRIENDLY

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WHAT IS MIXERFRIENDLY?
http://www.mixerfriendly.com/

From hip hop and house music to diversity and high rent, Mixerfriendly is inspired by the city of San Francisco and dedicated to preserving the underground culture through fashion and design.

Mixerfriendly began its operation in 2001 to bring a fresh look and unique style to the San Francisco underground scene. In 2005 we stepped out of the dj culture, and are now concentrating on more thought provoking graphics that relate to current events, while staying true to our core music base. We believe that music is a powerful tool, that can articulate struggles in the world and give people the empowerment to make a difference.

It has been our goal from the beginning to concentrate on quality of design and connection to our target market. This isn't a corporation, nor do we aspire to be one. We are a small operation with talented djs and artists that want our designs to represent the music and the people in it.

Preserving the underground and to help it move forward as a culture is our mission statement.